Yes, at first, the reader will ‘’perceive what they expect to perceive’’ : a normal mindset cannot do otherwise, does it ?
He will then confront new facts, anecdotes, fictions… without knowinw what is what…
But, as ‘’the mind strives instinctively for consistency’’ the reader will acquire an opinion.
Is it likely that the average person (American or not) will be able to use the ‘’five conceptual models’’ while reading ? The first stage would be to comprehend these five conceptual object, before to even consider to try to use the first one.
But the silent, tasteless, deadly instrument which will definitely modify our minset are the OMITTED FACTS. There are plenty of them within the General Public Media news.
And the people who use this technique know perfectly of Heuer’s book ! They are using them for their own objectives.
The only route forward for the average person is ‘’to explore other ways to get informed’’. With the risk that the Media from « »other sides » play the same dirty game.
Therefore, a good option could be a « Labelling Law » where one must declare the nature of what is written : includes fictions / is an opinion based on some facts / is a comprehensive set of verified facts/ etc
We could then sue them in court.
